The latest social media statistics from Common Sense Media shed light on teens’ changing social media habits. As it’s the beginning of the year, we thought we would share the most important social media usage stats in 2020 for the biggest platforms, to help you create your best strategy yet. Some of the famous social media platforms in Australia are discussed here. Thus, up to January 2020, social media penetration in Singapore had touched 79%. Statistics The Pew Research Center news usage research is a very strong recent source showing US social media statistics trends in usage for news. For the first quarter of 2020, the Match Group saw a total revenue of $545 million, along with a 17% growth from the previous quarter. In the USA, depression diagnoses among youth increased from 8.7% in 2005 to 11.3% in 2014 (Mojtabai, Olfson, & Han, 2016).Additionally, suicide is the second leading cause of death among youth between the ages of 10 and 34 (Centers for Disease Control and … This study aimed to examine loneliness and its association with social media use within different age groups during the COVID-19 pandemic. Use Social media activities in Australia 2021 | Statista Video is also a very popular medium in Australia with around 15 million Australian visitors to the YouTube website every month. It’s that time of the year again when We Are Social and Hootsuite team up to launch the latest instalment in our Digital Report series, the last edition of which was read over 10 million times in the past year alone. Social Media Statistics Australia – February 2020 : Social ... Just over one-quarter (27.1% or 1.0 million people) of older people used social networking or chat rooms to contact non-resident family and friends. Tackling the misinformation crisis requires a lifespan perspective, as older adults engage with (Grinberg et al., 2019) and share (Guess et al., 2019) more false political news on social media than any other age group. The benefits of using social media as a marketing channel in 2022 should not be ignored. Social Media Statistics The Pew Research Center news usage research is a very strong recent source showing US social media statistics trends in usage for news. Sources: Gruzd & Mai. Facebook demographics and usage The report includes social media statistics for 2020, essential to help brand marketers to make informed decisions in the months ahead. Over the last five years, the total number of social media users (i.e., those individuals who use at least one social media site to any extent) has remained relatively stable, from 69% in 2016 to 72% in 2021. The latest (January 2021) TikTok statistics indicate that the social media platform had 689 million monthly active users globally (DataReportal, 2021).. SOCIAL MEDIA CENSUS 2020 8 The Platforms With a range of social media platforms to choose from, YouTube, Facebook and Instagram are currently the primary platforms being used by a majority of Australians. 18-24 year-olds are the runners-up with a share of 32.7%. As with SMS/text message contact, the use of social networking or chat rooms decreased with age: over one-third (35.3%) of those aged 65-74 years; 17.9% of those aged 75-84 years Social Media Usage Statistics (Top Picks)4.48 billion people currently use social media worldwide, up more than double from 2.07 billion in 2015The average social media user engages with an average of 6.6 various social media platformsThe social media growth rate since 2015 is an average of 12.5% year-over-year. ...More items... 2020 Australia Digital Marketing Statistics 2020 This suggests that some 12 year-olds may not be For females also this age range represents the largest user pool. TikTok Demographics Statistics. Facebook: 26% kids, 75% teens. Influencer Marketing Statistics 4. According to Instagram, as at October 2020, Instagram has 1,950,000 New Zealand users, 56% of them female. Fully 70% of those ages 18 to 29 say they use the platform, and those shares are statistically the same for those ages 30 to 49 (77%) or ages 50 to 64 (73%). Social Media Statistics Consumers spend an average of 2 hours and 24 minutes every day on social media and messaging apps. 67% of parents have felt concerned their teen is addicted to social media. (2020). Social media users in Australia. There were 18.00 million social media users in Australia as of January 2022. This number falls slightly to 81 percent for the 30- to 49-year-old age group and further to 73 percent for those aged from 50 to 64. As can be seen in the graph, 25-35 year-olds make up the largest proportion by far, 43.8%. Males are more likely to use social platforms to influence people, improve their status, and gather information. Everyone knows by now that Twitter was created in March 2006 by Jack Dorsey, Evan Williams, Biz Stone, and Noah Glass as a social media platform that allowed users to send short, 140-character messages called tweets.. The number of sexual assault cases related to social media sites has increased by 300%. The Age Group That Is Most Prolific In Australia When It Comes To Social Media Use Is 65+. These numbers are based on the latest research and social media statistics available at the time of writing. By January 2020, more than 4.6 million Singaporeans were active social media users. Men are responsible for 56.9%, and women are 43.1% of LinkedIn’s users. (Yellow Sensis Social Media Report, 2018) Image Source. Social Media Usage Statistics (Top Picks)How many people use social media?Global social media growth ratesSocial media penetration by countrySocial media in the US by the numbersSocial media growth in the USMost popular social media platformsAverage time spent on social mediaSocial Media Usage by Device 1 in 3 minutes online is spent on social media, and advertising reach is growing across most of the key platforms. Rounded to the nearest thousand, here is … Young adulthood (18‐30 years) marks the transitional period between adolescence and adulthood.1 It is an impressionable life stage as young adults develop new skills toward their independence yet remain vulnerable due to a lack of life experience.2 Young adulthood is a pivotal time to intervene to promote healthy food choices. In 2020, 67% of social media users of age group 18-24 use social media as a source of news. The best times to post on social media in 2020. 1. LinkedIn has 260 million monthly active users; Age. 2. Social Media Divorce Statistics. Social Media Statistics Summary 2022; Social Media Usage Statistics 2022. These results don’t seem surprising. The majority belongs to millennials aged 25 to 34. Thanks to the increase in global smartphone penetration that went from 59.01% in 2017 to 78.05% in 2020. Facebook is the cause for twenty-five percent of couples to fight at least once every seven days. According to 2019 research (Hootsuite/We Are Social), 3.6 million Kiwis are active social media users and they spend an average of 1 hour and 53 minutes on … Instagram is the Preferred Social Media Channel for Brands Who Engage in Influencer Marketing. Out of the 5.83 million population, 4.92 million people use the internet. Overall, however, social media usage is only slightly higher in 2021 than 5 years ago. Furthermore, as of the third quarter of 2019, Statista reported that 58% of adults above the age of 56 use YouTube. The number of social media users in Australia remained unchanged between 2020 and 2021. The Stats. This graph shows the stats of social media in Australia based on over 10 billion monthly page views. On an average 2 hrs and 22 minutes of time everyday is spend by the internet users of age group 16 to 64. Retrieved 23 October 2020. Again, many LinkedIn users in Singapore are between 25 and 34, accounting for about 60.1% of the total Instagram usage. Social Media Statistics Australia – January 2020. Social Media Statistics Australia – February 2020. ( Social media platforms ebb and flow over time – when was the last time you logged into your myspace account? Facebook – 16,000,000 Monthly Active Australian Users (steady) 2. This may affect social media usage, as some disgruntled users will choose to avoid the fray. A statistic in Figure 1 shows the gender distribution of social media audiences worldwide as of January 2020, sorted by platform. Allen KA, Ryan T, Gray D, McInerney DM & Water L 2014. South America is the continent where social media time is the highest – 3 hours and 29 minutes. Consider these statistics: 68% of parents believe social media affects their teen’s ability to socialize normally. In Australia, we now have over 22.3 million internet users and 18 million social media users. E-Mail Chart Download. QR Code Statistics 2022: Up-To-Date Numbers On Global QR Code Usage QR Codes are a common sight now. WhatsApp – 7,000,000 Active Australian Users 5. The stats suggest that more than 80% of people in Australia use social media out of which 86% of adults are in their 40s. State of play — social media usage. Singapore Social Media Statistics. (Datareportal) However, about 500 miles west across the North Sea was a country responsible for 50 percent of the food delivery … The 3 most popular social media and messaging platforms are (in millions): With new content continuing to be uploaded at a blistering pace across all platforms, social media now requires a more strategic approach in order to stand out from the crowd. Just Eat may be the best example of perfect market fit in the wrong country. With over 70 percent of the U.S. population holding a social media account, these platforms and services have become some of the most popular online activities of the past decades. By 2025, the number of social network users in the United States is forecast to increase to approximately 243 million. 4.5 billion social media users worldwide Young people 8 to 17 years (kids 8 to 12 years, teens 13 to 17 years) The top five social media services used: YouTube*: 80% kids, 86% teens. The importance of social media in this year's Presidential race cannot be overstated. The figure was a 1.6% increases for the period stretching from April 2019 to January 2020. As usage also differs depending on country, age, and gender, social media usage statistics, reports and trend forecasts have to cover a range of topics from country specific statistics, such as the percentage of citizens using a social medium e.g in the US, the UK or China, to broad statistical overviews for e.g. In close second is the 18-24 year old age group, accounting for 40.4% of social media users in South Africa. Facebook accounted for 53.26% of the social media shares in the United States, ranking first among the list of social media sites in the U.S. with the highest share of visits in February 2019. Australian teens in 2020. Older age groups were more likely to use social media services (Table 2), with 12 to 13 year-olds using an average of 3.1 services compared with 4.5 for 14 to 17 year-olds – noting that for many, the minimum age for social media accounts is 13. Completing the third, fourth and fifth … Twitter users tend to be under Canberra: AIHW. Read on to see how much time people actually spend on social media in 2020. This social media giant continues to hold the number one spot with regards to number of users in Australia and internationally. (StatCounter, 2019) Not to brag or anything. In September 2020, only 8.3% of the entire Eritrean population had Internet access, and the government regularly shuts down access to social media.In China, Facebook and other social media platforms have been banned for years.The social media app is also forbidden in the ex-Soviet Republic, Turkmenistan. Statistics On Social Media Use in Australia For 2022. 66% of all users worldwide are under the age of 30. Here are five reasons why you need to master this powerful social medium. Home internet and social media usage Use of the internet and social media and how long we use it for. Social media is a vital part of any marketing strategy. Uber Eats is available in … Social and emotional wellbeing: development of a Children’s Headline Indicator. ( Australia’s total Social Media Advertising market size is forecast to grow to USD 2,718m by 2024. In Lithuania, nearly all young people (95%) say they use social media, compared with only 28% of those 50 and older. 1 An analysis of Australian longitudinal data found that 86% of students owned smartphones in grade 8, increasing to 93% by grade 11, with increased use of … 73% of advertisers invest in social media. Pretty much everyone aged 18-29 is on social media (99%), while less than half of those aged 65+ are on social media (47%). This professional networking site is the top social media platform for B2B social media marketing. Australian Bureau of Statistics (2020). Australian Educational and Developmental Psychologist 31:18–31. Australia. Over the recent years, the growth of social media has made it clear that these modern communication platforms should be part of any brand's primary marketing channels. Introduction. In 2019, 76 percent of the respondents in this age category said they had used social … The number of social media users in Australia was equivalent to 79.9% of the total population in January 2021. Sprout Social; Aslam, S. (2021, January 6). The Social Research Centre (SRC) conducted the survey using their probability-based panel, Life in Australia™. no. Launched on Jan 30, 2021, My Friends ( myfriends.social ) is a new social media site with features like Facebook. Social Media Statistics 2021. Facebook is currently the largest social media site in the world. This is Twitter by the numbers: facts, usage stats, and demographics you should know about. Most of these statistics are broken down by age and gender. Instagram: 24% kids, 70% teens. AIHW 2012. Thus, it can reasonably be deduced that the overall pool of social media participants in the United States is unlikely to grow in the near term. Participative Internet use, which most individuals recognize as “social media,” has revolutionized and transformed patterns of communication, especially in teens (Chou, Hunt, Beckjord, Moser, & Hesse, 2009).Particularly among young adolescents, social media use has dramatically risen, with research suggesting a 1000% increase in use from 2005 to 2013, and … Published by Thomas Hinton , Oct 14, 2021. Online affairs cause one-third of divorces. As of 2019 and 2020, the average daily social media usage of internet users worldwide amounted to 145 minutes per day, up from 142 minutes in the previous year. Worldwide: 2,603,000,000 MAUs. People in the UK are avid mobile phone users. Facebook Users in South Australia (June 2020) As of 30 June 2020, there were 1.1 million Facebook users aged 18-65+ living in South Australia. These data include the number of people who have used the internet, those who use the internet frequently and those who have never used the internet. As the data suggests, the time spent on social media apps accounts for 44% of the average user’s smartphone usage rate. . (NapoleonCat, 2020) 46% of Australian social media users say they regularly use Instagram, making it the second most popular channel in the region. To that end, this article applies machine learning and interrupted time series analysis to 54 million social media posts, both pre- and post-drills in 114 schools spanning 33 states. As can be seen in the graph below, the age group of 25-34 makes up the largest proportion of social media users in South Africa, at 47.9%. Causes of Death, Australia, 2019: Intentional self-harm (suicide), Catalogue No 3303.0. With TikTok, online users get to create music, videos and do many fun activities, including TikTok challenges. Approximately 233 million Americans use social media in 2021. Facebook. Below is our list of must-know social media demographics for 2022 (and beyond). AudienceProject Your ultimate guide to the evolving digital world. Social media usage continues to grow alongside internet penetration, and if the growth rate stays constant, estimates forecast there could be more than 4.2 billion social media users by the end of 2021. Perhaps more interestingly, 41% of Facebook users are 65+. People in Europe spend an average of 1 hour and 53 minutes on social media. Launched in Denmark in 2001, the team slowly realised they had built a great technology for local businesses, but in a country with a relatively small interest in takeaways. Cat. More than two-thirds of the UK’s total population are active on social media, compared to just 45% globally. Digital 2020 in Australia: 1 in 3 minutes online are spent on social. Social media penetration in Australia stood at 71% in January 2020. Broken down by age, there is significant generational variation: By region, social media growth in 2019-2020 is led by Asia: +16.98%, Africa +13.92%, South America +8.00%, North America +6.96%, Europe +4.32%, and Australasia +4.9% 60.99% of the 7.87 billion people in the world use social media, of eligible audiences aged 13+, there is 63% that are active users Summary. The report found that 25 percent of Aussies now use social media for shopping, led by younger Gen Z and Millennials. (GlobalWebIndex Social Media Trends 2020) 69. In 2020, there were 4.14 billion social media users in the world. According to the Digital 2020: Global Digital Overview report there are 3.8 billion active social media users globally. Social media statistics for Australia. Over 2,000 Australian consumers and businesses have participated in this report, delivering clear insights on how SMBs can grow with social media. Source: Talkwalker Quick Search 56% believe their teen has an unhealthy desire for attention/approval via social media. Ecommerce spending on Australian social media platforms grew by 700 percent from 2019 to 2021, according to PayPal’s eCommerce Index Report. Welcome to the Yellow Pages Social Media Report 2020. The number of social media users in Australia increased by 735 thousand (+4.3%) between April 2019 and January 2020. On the other hand, these statistics show that 2 nd and 3 rd tier networks like Flickr, Pinterest, and even Reddit are yet to catch on with mainstream use in Australia. (Statista) ... you must remain updated with the latest social media usage statistics. Why social media statistics matter. It is estimated that approximately 3 percent of Australians use Facebook for the first time. This is disturbing because older adults also vote at the highest rate (File, 2017). There are 4.14 billion active social media users around the globe. Here, I compiled 50+ up-to-date Twitter … ... 44 Credit Score Statistics: 2020/2021 Data By Age,... May 31, 2020. consumer take-up and usage of communications and media services. 2021 LinkedIn demographics data: Monthly active users. United States Social network popularity. Most Australian Instagram users are women, with the highest ratio of women to men being in the 45-to-54 age group. Whether you’ve been using social media for your business for years or are just getting started, it’s important to base your strategy on hard stats. 8 There are wide gaps in social media use between the youngest and oldest age groups. A survey found that 97% of teenagers between the ages of 13 and 17 have at least one account. The global average for social media usage is 2 hours and 25 minutes, with Japan taking the last spot in the rankings, recording an average of … 1. 1. 3. Oddly enough, 62% of men use social media compared to 71% of women. Unadjusted analyses revealed that compared to their counterparts, emotional loneliness was higher among those in the youngest age group and among those using social media several times daily. Home Blog Contact Singapore Digital Marketing Statistics 2020Keep up to date with the latest digital marketing statistics. According to Statista studies, in January 2021, almost 80% of Australians were active social media users, compared to 58% in 2015. Social Media Usage Statistics. Having a social media advertising strategy in your pocket helps you control your expectations and ad spend. In 2020, there were 4.14 billion social media users in the world. Saudi Arabia currently has a total population of 35.08 million.Of that population, 27.08 million or 79.25% are active social media users.Saudi youth make up to 75% of the total UAE population.This majority has been the game changers which has thrust Saudi Arabia to the top position on the global social media charts. We’ll share updates on Twitter, in our Facebook Group and in our newsletter. More than half the world’s population—3.96 billion people—use it, and according to Statista, that number is expected to climb to 4.41 billion by 2025.It’s hard to achieve that kind of reach on any other platform. The state of social media in 2021: demographics. There were 18.00 million social media users in Australia in January 2020. As of January 2021, Australia had 22.82 million internet users , a … There were 20.50 million social media users in Australia in January 2021. PHE 158. Age. The average CTR for social media ads in Q2 2020 was 1.3%. Social Media Around the World in 2021. My Friends believes free speech is the foundation of a social media platform, so with the exceptions of posting threats or inciting real violence, users can have their opinions without fear of being censored or de-platformed. At a … Another 80% of people aged 30-49 and 64% of people aged 50-64 are on social media. Australia’s total Social Media Advertising market size is estimated to be USD 1,999 in 2020. There are over 100 million individuals using LinkedIn each month. The number of users is expected to cross 448 million by 2023. It’s that time of the year again when We Are Social and Hootsuite team up to launch the latest instalment in our Digital Report series, the last edition of which was read over 10 million times in the past year alone. Mobile social media usage has been booming in the country. Key Statistics: 4.48 billion people use social media worldwide, according to platform reports on the current number of active users; 56.8% of the world’s population is active on social media when looking at eligible audiences aged 13+ years, rising to 82% in North America; Out of 7.87 billion people in the world, 56.8% of the population use social networks, … YouTube – 15,000,000 Unique Australian Visitors per month (UAVs) 3. Australians follow an average of at least 14 brands on social media, 70% of Australians follow at least one brand. For females also this age range represents the largest user pool. ... to 16% in 2015 and to 20% in 2017. 1. United States Social network popularity. 12% of teens say they witnessed unpleasant behavior “frequently” on social networking sites. Version 5. Ryerson University Social Media Lab. Every day, the number of social media users increases. And 65% are aged under 35. The 2021 Media Consumer Survey investigates how Australian audiences across the generations are currently consuming all types of media. TikTok is one of the latest trends of the 21st century, and it has taken the global social media platforms by storm. In most countries surveyed, this difference exceeds 50 percentage points. It is an innovative and unique way of online sharing. The number of social media users in Australia increased by 735 thousand (+4.3%) between April 2019 and January 2022. North Americans use social media for around 2 hours and 6 minutes daily. Australia: 16,000,000 MAUs. To break it down, 84 percent of US adults aged from 18 to 29 are active social media users (Pew Research Center, 2021). Every second, 11 people use social media for the first time which means one million new social media users appear on the web every day (We Are Social) According to social media usage statistic by age, all people are on social media: 90% of people aged between 18 and 29, 82% of 30- to 49-year-olds, 69% of 50-64, and 32% of people aged above … Here is a quick look at some statistics on social media in India to get you started: The number of social media users in India were 376.1 million in 2020. As per Generation Z statistics, social media is where Gen Z-ers spend on average three hours a day. 53% of these users were female, and 47% were male. The State of Social Media in Canada 2020. 98% of Australian internet users aged 16-64 still use a conventional search engine, over 1 in 3 users turned to social media to gather information about brands they were considering. (NapoleonCat, 2020) The group 65 to 74-year-olds in particular have become increasingly active users. Social media usage continues to grow alongside internet penetration, and if the growth rate stays constant, estimates forecast there could be more than 4.2 billion social media users by the end of 2021.
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