Gracenote supports IPG Mediabrands initiatives. IPG Mediabrands Taps Gracenote to Support Client Diversity ... Gracenote Inclusion Analytics, which launched Wednesday, combines entertainment metadata with Nielsen's audience measurement data to track inclusion on TV By Nardine Saad Los Angeles Times Gracenote Inclusion Analytics will empower Mediabrands with data and insights enabling them to connect brand advertiser clients to the entertainment content that represents and engages diverse . September 23, 2021. Further, the Gracenote Inclusion Analytics solution has been licensed by a marketing agency, IPG Mediabrands, to help advertisers better connect with audiences. IPG Mediabrands has agreed to license a new analytics solution that can measure diversity figures in streaming and linear TV programming, according to a news release. Explore the representation of diversity and inclusion on ... Nielsen's Gracenote unit officially launched Inclusion Analytics, which provides data about on-screen diversity and representation. The data underpinning Nielsen's Inclusion on TV report is pulled from Nielsen's recently launched Gracenote Inclusion Analytics. IPG Mediabrands Taps Gracenote to Support Client Diversity ... The solution empowers content owners, distributors and brands to make better informed decisions around inclusive content investments. On Wednesday, the preeminent TV analytics and marketing firm Nielsen announced a new tool. Nielsen Launches Gracenote Inclusion Analytics to ... Further, the Gracenote Inclusion Analytics solution has been licensed by a marketing agency, IPG Mediabrands, to help advertisers better connect with audiences. at launch, gracenote inclusion analytics will offer data and insights around gender, race, ethnicity and sexual orientation of on-camera talent appearing in "popular broadcast, cable and svod tv. Forecast Program Performance with Machine Learning (ML) Nielsen launches Gracenote Inclusion Analytics to ... Veronica Hernandez - Product Manager, Gracenote Inclusion ... IPG Mediabrands, a client-led, consulting-first, community-driven marketing agency, has licensed the Gracenote Inclusion Analytics solution to help advertisers better connect with important but underserved audiences. Called Gracenote Inclusion Analytics, it is designed for content creators, owners, distributors and advertisers, giving them new forms of data around on-screen diversity and representation. Founder and Product Manager for Inclusion Analytics, a data product that measures on-screen . Nielsen says the tool is designed to give content creators, advertisers, and distributors "proprietary metrics, including an identity group's . NEW YORK, March 19, 2021 /PRNewswire/ -- To commemorate Women's . Gracenote Inclusion Analytics will empower Mediabrands with data and insights enabling them to connect brand advertiser clients to the entertainment content that represents and engages diverse audiences. Developed by Gracenote, a division of Nielsen, the Gracenote Inclusion Analytics tool draws on metadata from the Gracenote Global Video program, celebrity race and gender. September 23, 2021 - 9:00 am. Access Inclusion Data & Metrics Bellevue, Washington, United States Product leader for Inclusion Analytics, a new content services offering that . On Wednesday, the preeminent TV analytics and marketing firm Nielsen announced a new tool. Initially, Gracenote Inclusion Analytics will offer data and insights around gender, race, ethnicity and sexual orientation of on-camera talent appearing in popular broadcast, cable and SVOD TV. Developed by Gracenote, a division of Nielsen, the Gracenote Inclusion Analytics tool draws on metadata from the Gracenote Global Video program, celebrity race and gender data from Studio System and insights from . The Gracenote Inclusion Analytics can also identify for brands "the most inclusive content to inform its ad investment or product placement decisions." "The entertainment industry has a . Nielsen announced the launch of Gracenote Inclusion Analytics, a measurement system set to track the visibility of gender, race, ethnicity, and varying sexual orientation appearances within TV programming and consumers. Information, data and market measurement firm Nielsen is launching Gracenote Inclusion Analytics, which it says will deliver unprecedented visibility into the gender, race, ethnicity and sexual orientation of talent appearing in TV programming and the audiences watching it. Gracenote, a Nielsen company, announced that IPG Mediabrands, a client-led, consulting-first, community-driven marketing agency, has licensed the Gracenote Inclusion Analytics solution to help advertisers better connect with important but underserved audiences. Chapter 1: Gracenote inclusion analytics (0:27) I spoke with Tina Wilson, Head of Analytics at Nielsen, about the company's just-announced Gracenote Inclusion Analytics (GIA.) EMERYVILLE, Calif., Feb. 17, 2021 /PRNewswire/ -- Nielsen (NYSE: NLSN) today is launching Gracenote Inclusion Analytics to deliver unprecedented visibility into the gender, race, ethnicity and. Gracenote Inclusion Analytics shows that women over the age of 50 are hardly seen on screen, and are portrayed in narrow narratives. Gracenote, a Nielsen company, announced that IPG Mediabrands, a client-led, consulting-first, community-driven marketing agency, has licensed the Gracenote Inclusion Analytics solution to help advertisers better connect with important . EMERYVILLE, CA - February 17, 2021 - Nielsen (NYSE: NLSN) today is launching Gracenote Inclusion Analytics to deliver unprecedented visibility into the gender, race, ethnicity and sexual orientation of talent appearing in TV programming and the audiences watching it. Nielsen. Gracenote, a Nielsen (NYSE: NLSN) company, announced that IPG Mediabrands, a client-led, consulting-first, community-driven marketing agency, has licensed the Gracenote Inclusion Analytics . IPG Mediabrands Taps Gracenote to Support Client Diversity, Equity and Inclusion Initiatives. TCMO Bureau. Ms. Wilson says the product takes Nielsen's audience measurement data and combines it with Gracenote metadata to provide unique insights into the gender, race, ethnicity, and sexual orientation of talent appearing in . Gracenote Inclusion Analytics will empower Mediabrands with data and insights enabling them to connect brand advertiser clients to the entertainment content that represents and engages diverse audiences. Using Gracenote Global Video program metadata, along with its Studio System celebrity race and gender data, Nielsen Television Ratings and Nielsen SVOD Content Ratings data, Inclusion Analytics delivers a variety of unique metrics, including Share of Screen, Inclusion Opportunity Index and Share of Audience, all quantifying the visibility of . Inclusion Analytics DE&I Content Editor. LGBTQ stories and talent are becoming more easy . Per the LA Times, Nielsen's new Gracenote Inclusion Analytics tool will "deliver 'unprecedented visibility into the gender, race, ethnicity and sexual orientation of talent . The audience measurement and data analytics firm launched Gracenote Inclusion Analytics Wednesday to deliver "unprecedented visibility into the gender, race, ethnicity and sexual orientation of talent appearing in TV programming and the audiences watching it," it said. By. Product Manager - Inclusion Analytics Gracenote Feb 2021 - Present 1 year 1 month. The initiative is intended to enable additional inclusive content to be released by content creators. Audience Predict joins Inclusion Analytics in Gracenote's new Content Analytics suite of offerings equipping the entertainment industry with powerful tools to inform business decisions on what to . Gracenote Inclusion Analytics, the first product to launch from the new Gracenote Content Analytics suite, currently measures onscreen talent in broadcast, cable and streaming TV programs, but. After decades of supplying producers and advertisers with viewer demographic information, the company will now monitor the content itself for diversity. Gracenote's Inclusion Analytics data is designed to provide visibility into the gender, race, ethnicity and sexual orientation of the talent appearing in popular linear TV and streaming content. Based on these inputs, the solution delivers new proprietary metrics assessing the degree to which different . Gracenote is the Emeryville, Calif.-based subsidiary of Nielsen, the Wall Street global entertainment measurement and . IPG Mediabrands has licensed Gracenote Inclusion Analytics to help advertisers better connect with underserved audiences and support client diversity, equity and inclusion initiatives. 09-21-2021. Mediabrands has made significant investments in equity and inclusion advocacy in the last year. March 15, 2022. Through Inclusion Analytics data and insights, Mediabrands . Gracenote Inclusion Analytics marries industry-leading Gracenote Global Video program metadata and Studio System celebrity race and ethnicity data with currency grade Nielsen Television Ratings and Nielsen SVOD Content Ratings data. Audience Predict joins Inclusion Analytics in Gracenote's new Content Analytics suite of offerings equipping the entertainment industry with what Gracenote suggests are powerful tools to inform business decisions on what to produce, whom to cast and where to place programming to maximise audience reach and return on investment. Mediabrands has made significant investments in equity and inclusion advocacy in the last year. Gracenote Inclusion Analytics also empowers content owners, distributors and brands to make better informed decisions around inclusive content investments. 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