THE NATURE AND IMPORTANCE OF LOGISTICS 2. What is Planning and its Nature, Importance, and Types. Marketing Strategy Of XPO Logistics - Essay48 What is the nature and function of distribution (place)? The Nature and Functions of Distribution (Place ... The Strategic Benefits of Logistics Alliances In the corporate world, logistics success leads to higher efficiency, reduced costs, higher production rates, better inventory control, wiser warehouse space utilization, increased customer and supplier satisfaction, and a . Marketing intermediaries fulfill an information role and a logistics role.They create value by adding efficiency to marketplaces for goods or services which are inherently "many-to-many" in nature. Objectives of Marketing Logistics: The broad objectives of marketing logistics are to ensure flow of materials to the production system and to move products to other channel members and to consumers in the efficient way that is consistent with the level of service that customers require. NATURE AND IMPORTANCE OF MARKETING LOGISTICS . Importance of logistics: Although logistics is focused on the transfer of commodities, its consequences are far-reaching. Logistics involves a broad set of activities dedicated to the transformation and distribution of goods, from raw material sourcing to final market distribution as well as the related information flows. . Nature and Importance of Marketing Logistics ... Goods distribution Discuss the nature and importance of the four logistics-related elements of customer service. PDF Issues in Supply Chain Management - Dr. Douglas Lambert This information is of a predominantly descriptive nature and presents the Marketing Logistics and Supply Chain Management Nature and Importance of Marketing Logistics. Logistics management is one of the time and cost saving strategies of business organizations. 102 The Nature and Functions of Distribution (Place) . 2. 1. discuss the nature and importance of the four logistics related elements of customer service.2.order cycle time is an important component of customer service. For companies successful with logistics partnerships, a common factor overriding all others is a recognition that this business activity is an important part of marketing strategy. MBA Logistics & Supply Chain Management - Australian ... Introduction Entrepreneurs do not normally realize the importance of marketing until they Every organization manages business logistics, because every business, regardless of industry, age, scale or specialization, must at some point get its goods and services from point A to point B. Logistics has a huge impact on the domestic and global economy. The Nature and Scope of Marketing Logistics | SpringerLink 2 Customer Analysis of XPO Logistics The development of effective marketing mix strategies depends on XPO Logistics's knowledge of its potential customer base. The nature and importance of marketing's logistics The functioning of transportation de termines the efficiency and the movement of products along with techniques and the principles of In the 19th century, the . In recognition of the importance of supply chains, the emergence of SCM as an interdisciplin-ary field, and the important association of each with Objectives of Warehousing. Logistics is key to moving inventory where it is likely to get the best price. THE IMPORTANCE OF LOGISTICS CUSTOMER SERVICE IN SUPPLY CHAINS . It is a term concerned with the formulation of plans, management, and implementation of processes related to the movement and storage of goods. Prerequiste Learning Outcomes. (a) Logistics Decisions: Market logistics activities involve strong trade-offs, decisions must be made on a total system basis. Logistics Management is simply the movement of things in between the point of origin and point of final consumption. 1,2,3. In simple words, the sign of coherence of marketing and logistics is the marketing logistics. Meanwhile, poorly organized logistics can lead to losing customers and decreased sales. 6 Importance Of Logistics That Helps Businesses - Navata Sly. The nature and importance of logistics in an event management context Logistics assist with creation of a WOW factor. Customers are interested in on-time delivery, suppliers desire to meet emergency needs and also have willingness to take back defective goods and re-supply them quickly at their costs. Supply chain management: Logistics is an important link in the supply chain as it facilitates the movement of goods from suppliers to manufacturers and then to sellers or distributors and eventually to buyers. Logistics facilitates market exchanges, provides a major source of employment, and is a major purchaser of assets and materials. Entrepreneurs need to understand international logistics because global production processes and delivery activities -- . Nature and Scope of Supply Chain Management, Supply Chain Management is a systematic and strategic management of the product from raw material to finished goods, Nature and Scope of Supply Chain Management Marketing is no longer "working with sales teams".In the current business environment, marketing IS sales. Discuss the nature and importance of marketing. 3 How important is logistics? The Importance of Supply Chain Management . Products like household goods, sports gear, or wardrobes are part of an eCommerce business running on a B2C model. Logistics management is a primary factor in the success of any company's operations and has a direct impact on its bottom line. Secondly, good logistics contributes strongly to customer service through delivering goods In the process of these Scheduling for the logistics chain should begin from the very moment a company develops plans to import or export a product. 1.Primary Objectives-(i) Deployment of marketable goods- In this first objective or importance of the objective of warehousing, warehouse caters the various needs of the marketing function of the company. In this post, let us dive into the customer service in logistics businesses, its importance, and how to improve it. At times, during demand-supply fluctuations and imbalance, there might be situations like an insufficient supply of goods or we need storage units and warehouses to store the surplus goods produced. The marketing concept, as a business philosophy, guides firms to look for customer satisfaction at a profit in a coordinated manner. Such approaches include building up a strategic process to provide highly valued services to the customers, on-time deliveries, ensuring trade-off between costs and services, maintaining a harmonious relationship among all supply chain partners, continuously improving customer . That coordination of movements makes up the backbone of contemporary business logistics — and it's more . MBA. They affect the reputation a freight forwarding company has in the market. The Importance of Reliable Pharmaceutical Logistics Practices. While logistics is a most crucial matter to companies in any industry, getting pharmaceutical logistics solutions right can be a matter of life and death, depending on the situation. Marketing logistics involve planning, delivering, and controlling the flow of physical goods, marketing materials, and information from the producer to the market. People often overlook the importance of the logistics industry in global resource management and accumulation. packaging and logistics information. The focus of the speech will be on the entrepreneurial nature of Eco-Friendly Nursery's marketing approach. It is no longer just a channel to persuade potential consumers or a vice to convince people to choose one brand over another.. Planning is important as by nature it enquirers about organizational goals and involves decision making about desired ways and means to achieve goals. A key component of a successful logistics plan is the customer service in logistics. There are several reasons for this close associa tion between logistics and marketing. Keep your customers satisfied, rely on experienced logistic professionals For one, some have referred to logistics as "the other half of marketing."5 That is, logistics is one component of the place function (the other component being channels). Image Source: jubileeshipping.in. Lastly, consider the budget constraints and allocate budget to chosen promotional strategies according to their nature, importance and frequency. logistics and deals with the increasing recognition of the role and importance of logistics and thus the development thereof and trends with regard thereto. Needs to be done right the first time! 100% (1 rating) Nature & importance of logistics management in the supply chain Typically some managers think marketing logistics means only trucks & warehouses. Despite these developments and benefits, the nature and implications of the interrelationships of marketing and SCM have not been explored at great length in the marketing literature. The Nature of Logistics "Throughout the struggle, it was in his logistic inability to . This is because it affects everything from the design of containers or packages to the delivery terms that will be agreed upon in the sales contract, among many other aspects.In addition to the costs inherent to all logistical operations, the main elements that must be . But in the present time, logistics is much more than previous. Understanding The Distribution Channel The Importance of Customer Service in the Logistics Industry. Marketing logistics addresses not only outbound logistics but also in bound logistics and reverse logistics. It includes many facets, such as location, hours, website presence, logistics . Quite often, the most crucial part in International trade is the timely delivery of goods at a reasonable cost by the exporter to the importer. To comprehend the importance of marketing in terms of competition 1,2,3 A, C. To comprehend the importance of logistics in terms of competition To understand the what the marketing is 1,2,3 A, C. To understand what logistics is 1,2,3 A, C. To know the nature and scopes of marketing. Nowadays, physical distribution or marketing logistics encompasses planning, implementing, and controlling the physical flow of materials, final goods, and related information from points of origin to consumption points to meet customer requirements for earning profit. Logistics is so important that it frequently shapes the de-signs of campaigns, battles, and engagements. He is also the Prime F. Osborn III Eminent Scholar Chair in Transportation, Professor of Marketing and Logistics, and Director of The International Center for Competitive Excellence, University of North Florida, In any business, a customer's experience determines the reputation of the company, and the logistics industry is not an exception. Nature and Importance of Marketing Logistics Supply chain management is the process of managing upstream and downstream value- added flows of materials, final goods, and related information among suppliers, the company, resellers, and final consumers 12-59. Interfaces with marketing are discussed in terms of price, product, promotion, and place elements of the marketing mix. Transportation is a necessary function of marketing because markets geographical are located far from the areas of production. It involves- Planning Implementing Controlling the physical flow of goods Marketing logistics is also called physical distribution that is concerned with managing the physical flow of products from the supplier's point to the consumption point. However, logistics alone is not enough. Customer profiling While products are created for fulfilling customer needs, it important to profile customers based on where they are, how much is the demand in a region, where to sell for maximum profitability etc. The logistics industry will soon reach 12 trillion dollars, and honestly, we are not shocked about it. Additionally, meeting customer demand and providing superior service is one of the goals of good logistics management. Once the firm realizes the importance of logistics it is necessary that the firm make full and efficient use of logistics. For example, in the U.S., logistics activities represent 9.9% of all dollars spent on goods and services in 2006. The Nature of Logistics. A supply chain is essentially a series of transactions. However, today's marketers prefer customer centered logistics thinking, which starts with Important physical distribution functions include customer service, order processing, inventory control, transportation and logistics, and packaging and materials. An E-commerce store operating on a B2C business model displays its products directly to customers and sells them to them. Division of work into categories. For a successful measurement of efficiency in logistics, it is necessary to consider a large number of inputs and outputs different in Keywords - Logistic efficiency, service quality, customer satisfaction, customer profitability , customer satisfaction measurement , efficiency measurement THE IMPORTANCE OF LOGISTICS EFFICIENCY 18 nature. Within logistics, it is usually included the transport of goods, storage costs, handling, preparation and order planning . Google Scholar. Since this model is prevalent, it gives you the liberty to experiment within the model. discuss the nature and importance of marketing logistics and integrated supply chain management . The customer is the most important asset for a company. For logistics activities to operate smoothly, a good customer service in logistics is of utmost importance. 11. strategic in nature, as it is designed and implemented in order to improve the. The bigger your business is, the more . It is one of must focus tasks for the marketing manager or marketer. Combination of planning and risk management -considering all of the smallest details in order to reduce the risk of something going wrong. The AIB Master of Business Administration (Logistics & Supply Chain Management) is the specialised business degree for managers, change leaders and those wishing to pursue a high-impact career in operations, logistics and strategic supply chain management. Logistics management covers the physical movement of products as raw materials from their point of origin to receipt by end users as a finished product. According to Phillip Kotler, "Market logistics involve planning, implementing and controlling physical flow of material and final (finished) goods from the point of origin to the point of use to meet customer requirements, at a profit." Points of Comment: Certain pertinent observations on the concept of logistics are: (i) The actual work of logistics is supportive in nature. Ensures the physical flow of the product from the producer to the consumer. Planning is the first of essential managerial functions. importance of supply lines, fixed and floating bases and stocking fuel . Logistics Interfaces with Marketing: Logistics is often referred to as the other half of marketing and plays an important role through the physical movement and storage of goods in selling a product. As a result, there are many jobs in the supply chain field. 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